Your Brand is your storefront! Would you stop at your store?
It must have a compelling enough look to stop a prospect.
It must communicate that you are someone that they would like to meet and work with.
If your brand is your photograph, name and agency logo you don't stand out, you look exactly like everyone else, selling exactly the same product for the same price.
What is the price of poor branding? You will never know, because the prospects you are missing never made contact.
What is the cost of good branding? A small fraction of one transaction!
Individual branding has made Oprah, Jordan and Tiger wealthy. Your brand needs to reflect you in a way that makes you comfortable and is consistent with who you are as an individual. A key to branding is consistency, every interface with your prospect must match in image, logo, fonts and colors. Business cards, flyers, direct mail, websites, signs all need to match.
DickBettsBranding.com has a powerful team of creative individuals that will design a brand look and message that will get you noticed.Using our 3 Phase IDI process customers are taken through Interview, Design, and Implementation process that results in a BRAND PACKAGE that Agents are ready to put to work.
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